Promotes client education, retention and brand loyalty

Helps create content in context

Builds name recognition and brand identity

Focuses on target audience

Establishes credibility

Excellent storytelling tool for niche topics that are important to potential clients and partners

Creates a more solid and meaningful relationship with clients and partners

Builds a free, subscription-based connection with clients and partners

Cost-competitiveness with conventional advertising

Online and print capabilities

According to a study commissioned by the North American Custom Publishing Council and carried out by Readex Research, in the United States, most people who receive these custom publications do indeed read them, and, consequently, they have a greater familiarity with and a good impression of the companies that produce them.