Investment Outreach : PENINSULA PRESS

INVESTMENT OUTREACH

the central element in...

an integrated

multi-part communications strategy
in the public and private sectors, providing structured
information about current and potential investment
opportunities in their political, economic
and social context.

designed to reach critical audiences
What does an “integrated, multi-part
communications strategy” mean?

It’s a communications strategy composed of three main elements, each designed to target different specific
audiences while reinforcing each other and working towards the same goal. The key word is synergy –
the impact of the three elements together is greater than separately.
What are the three main elements? How do they work together?

INVESTMENT OUTREACH

This is the centerpiece, a daylong event where potential investors meet and talk with
government and private sector leaders from the sponsoring country or region.
Senior academics, analysts, diplomats and officials from multilateral institutions may also take part.

FP ROUNDTABLE

a high-level, invitation-only discussion and dinner in Washington, DC, bringing together
some two dozen leaders from the sponsoring and U.S. governments, the diplomatic
and business communities, and other selected individuals.

SPECIAL REPORT ON FP

This carries the message to a much wider global audience of decision-makers in the public and private sectors,
international institutions and academia. It also generates the necessary research and documentation to support
the Investment Outreach while acting as a vehicle to help build a critical mass of opinion in the sponsoring
country and so make the IO a reality.
Can the three elements be used separately?

Some countries and regions start just by sponsoring a
Special Report in FOREIGN POLICY magazine.
But used together, the three elements can create a
much greater impact.

YES
How does IO differ from a regular investment conference?

The IO is timed to coincide with the Special Report
in FOREIGN POLICY magazine, so leveraging the exposure.

IO aggregates public and private sector support in the
sponsoring country or region, meaning that the event
is essentially driven by the local leaders.
How does IO differ from a regular investment conference?

An IO can be for a city, a state or a country

The focus depends on local leadership. Recent examples:

Guayaquil

Myanmar

Monterrey
we chose the right venue

Grand Hyatt Hotel

New York Plaza Hotel
and set the event in motion...
A structured invitation process

characteristics

Structured business events, in selected global locations

Professional videos, presentations, keynote speakers & invited experts

Face-to-face briefings

One or more media events for pre-selected journalists

Structured follow-up
a structured invitation process

The starting point for any investment promotion
is to get the right message to the right people.
structured business events

Experience shows that each country or city requires
its own specific promotional strategy.
An INVESTMENT OUTREACH event will normally include a selection of short, specially-prepared videos and presentations,
coupled with keynote speakers and invited experts. We also seek to identify key government officials who can provide
potential investors with the necessary assurance on matters of governance, rule of law, and other fundamental issues.

professional videos & presentations

Few messages are as effective as personal testimonials,
so we work with sponsoring countries and cities to identify
high-credibility entrepreneurs and professional leaders
who can speak from their own experience.
These will normally be structured around an INVESTMENT OUTREACH business event, although we always retain the
flexibility to try to accommodate interested parties who may have agenda clashes. Some regular business roadshows
simply ask people to sign up for match-maker sessions; the differential with INVESTMENT OUTREACH is that we work
pro-actively with guests and participants ahead of time to identify areas of interest and to brief representatives of
sponsoring countries and cities about likely areas of focus and concern.

face to face briefings

Effective investment promotion operations must include time
and infrastructure for one-to-one, face-to-face briefings.
We identify and establish contact with appropriate media ahead of time, ensuring that the right journalists speak with the right participants,
with the necessary back-up and follow-up. Where appropriate, and always working in partnership with sponsoring countries and cities,
we can arrange for selected journalists to be invited to participate in structured media tours that focus on the investment opportunities
identified in the Special Report, thus further multiplying the impact of the original message.

media events for selected journalists

The success of a good media operation is quality, not quantity.
To maximize the impact – and thus
the potential return – of the process we provide a
structured follow-up whereby every participant is
invited to supply feedback, and to solicit additional
information. We also offer sponsors the optional
service of a fortnightly or monthly e-mail newsletter
for participants and other identified target audiences,
providing updated information about the
investment opportunities identified in the Special
Report and discussed in the INVESTMENT
OUTREACH business event.

structured follow-up

We always stress to sponsoring countries and cities
that INVESTMENT OUTREACH does not end with
the business events.