Mr. Gutiérrez Muguerza is CEO of the Deacero Group, a major steel products conglomerate based in Monterrey and a leading figure in the country’s steel industry. He is active in organizations that represent the iron and steel sector in Mexico and Latin America: currently he serves as first vice president of the Latin American Steel Association, and as vice president of the Mexican Chamber of the Iron and Steel Industry (Canacero). He also participated as a director in various Mexican educational organizations and American and European industrial bodies. Mr. Gutiérrez Muguerza is founder and president of the board of the Horno 3 (literally, Furnace 3) Science and Technology Center in Monterrey, and he presides over the Institute for Industrial Development and Economic Growth (IDEC). He is also a permanent guest of the Business Advisory Council for Economic Growth in Mexico. He holds a degree in industrial engineering from Purdue University, Indiana.
Deacero is the largest producer of wire and wire products in Mexico and the second-largest producer of steel wire mesh in the world. It manufactures items such as barbed wire, chain link, and electric fencing for farmers; cables, pre-stressed concrete strand, rebar, and other items for the industrial and construction sectors; a wide variety of home and garden fencing options; and nails, staples, and related items for all markets.
A family company founded in 1952 by Don César Gutiérrez, father of the current CEO, Deacero has 15 production units in Mexico exporting to 20 countries. Its 14 distribution depots include Indianapolis in the United States.
Deacero uses recycled scrap, and its products carry Leadership in Energy & Environmental Design (LEED) certification for use in sustainable construction. The company’s Mexican steel mills and wire manufacturing plants comply with environmental standards and guidelines laid down by the U.S. Environmental Protection Agency and must also respect the rules of the North American Free Trade Agreement that bar a company from reducing environmental standards as a way of promoting investment.